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These are the top beauty influencers worldwide

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Social media has been a great place to find beauty influencers. Their videos and posts are loved by their fans who love to view them. They can learn new tricks on hairstyles, make-up and other products. Many influencers have also launched beauty brands to capitalize on their online success.

These social media stars often use their platform to address issues such as body image and highlight movements like BLM. These are the top beauty influencers on Instagram.

Huda Kattan

Followers: 50.2M

Kattan, an Iraqi-American makeup artist and entrepreneur, is best known for her brand Huda Beauty which she co-founded along with her sisters Mona & Alya. Huda was ranked number 40 on Forbes’ 2019 list of the most successful female entrepreneurs. She shares beauty tips and information on her Instagram account, as well as partnerships with major beauty industry names.

Her blog also allows other beauty influencers to show their talents with Huda Beauty products. These products have not been tested on animals, according to her bio.

Nikkie de Jager

Followers: 15.7M

One of the most well-known beauty influencers is the Dutch make-up artist. She came out in January 2020 as transgender. Her YouTube tutorials on make-up are some of the most popular. Her videos have been viewed so much that she has been associated with famous brands, celebrities, and labels like Lady Gaga and Maybelline. Marc Jacobs Beauty named her its global artistry advisor in 2019.

De Jager was recognized as a UN ambassador for goodwill in 2020. In her Instagram account, you will find videos and photos of her experiments with different looks and make-up tips. This year, she will be the first transgender host of Eurovision Song Contest.

Zoe Sugg

Followers: 9.3M

Sugg has been an influential figure for just over 10 years. During that time, she also started her own brand Zoella. With over 1.1 million followers, the brand’s Instagram account has a variety of posts about fashion, beauty, women’s issues, food, and fashion. Followers get updates about the next guest on ‘Tuesday Takeover. This has included personalities such as WILDWOMAN founder Donna Hay and Eyal Bucher, Love Island founder Namrata Kamdar, Plenaire founder Namrata Samdar, Elle McNamara, author Nancy Johnson, and beauty influencer Elle McNamara. Sugg is also a well-known author. Her book, Girl Online, was the best-selling debut novel in 2014 with 78,000 copies sold within the first week.

Sugg’s Instagram account is like a journal of her life. It records everything, from brand associations to special moments with Alfie. You will find posts about her favorite foods, social media campaigns, mental health, and promotions for her books and travels.

Manny Gutierrez

Followers: 4M

Gutierrez, who goes under the name Manny Mua socially, began his influencer career on Instagram, and then moved to YouTube. He is one the most popular male influencers. In 2017, he was the only person named on People’s Most Beautiful List. Gutierrez was the first male ambassador of Maybelline because of his influence on the beauty industry.

His followers love his sense humor and share make-up tips, beauty tricks, and product reviews. Follow him to see his glamorous eye looks and hilarious video mashups.

Shayla Mitchell

Followers: 2.8M

Mitchell is a pioneer in the field of beauty influencers for people of color. She uses her Instagram account as a platform to share all she knows about beauty, fashion, and make-up. There are also snippets from her personal life as well as her support for movements like Black Lives Matter.

Each beauty post she shares is full of glamour. You can watch her longer tutorials on YouTube. Teasers of these videos are posted on Instagram. Mitchell has collaborated with ColorPop Cosmetics, among other beauty brands, and also appeared in the Colossal Big Shot product advert for Maybelline along with Gutierrez.

Thuy Le

Followers: 1.9M

Thuy Le started her career on Instagram as a beauty blogger and was also a part-time make-up artist. The London-based influencer began to gain followers and started making YouTube content.

Her videos are informative as well as entertaining to watch. Thuy says that her honesty towards her profession is what draws her followers. Thuy is known for her honesty and willingness to correct herself. She has also been praised for her reliability in reviewing beauty products.

Nabela Noor

Followers: 2.3M

Noor, a Bangladeshi-American, is one of the most prominent faces behind a revolution in pre-set ideas about beauty. Noor has used her influence to advocate for the rights of those from marginalised communities, diversity and immigration, as well as representation. Noor is well-known for her advocacy against cyberbullying. She has raised the issue on both social media and traditional media.

Noor posts both beauty tips and important messages on Instagram. You will also find posts about family and festivals that exude positivity and warmth. Noor House is also her foundation, which provides free housing, education resources, food, and water to communities. Zeba’s products help support the JAAGO Foundation in Bangladesh, which Noor House collaborated with to offer education to girls in Bangladesh.

Nyane Lebajoa

Followers: 1.5M

Lebajoa, originally from Lesotho in Africa and now living in Germany, spent her teenage years in the UK. As a teenager, she tried her hand at modeling but quickly decided to concentrate on hair. She is loved by her followers for the variety of styles she displays with hair and makeup. It is fascinating that she does not wear make-up on social media, even though she creates many looks.

Temper, a Lebajoa-based company that sells high quality wigs, also exists.

Marianna Hewitt

Followers: 1.1M

Before she became a glamour model, Hewitt worked as a TV host. In 2012, she started her YouTube channel and was a well-known influencer within two years. Hewitt is also an entrepreneur. Summer Fridays is her brand that she co-founded along Lauren Ireland, a beauty influencer. It offers a range of skincare products, from masks to balms.

Hewitt posts candid photos of herself on Instagram, along with tips and tricks such as how she wakes up each morning and the promotions for Summer Fridays products. She hosts the podcast Life with Marianna, where she talks with other beauty influencers, entrepreneurs and founders to inspire listeners.

Kiitan Akinniranye

Followers: 789k

Kiitan was born in Nigeria and is now a Los Angeles-based beauty, travel, and fashion blogger. Her blog was the first way she became an influential blogger. Her open discussion about hair, skin, and personal fears attracted readers. Kittan quickly became a prominent figure among beauty influencers. Atarah Avenue, Kittan’s headwrap company is well-known for its partnerships with major fashion brands like Calvin Klein and Ralph Lauren. The beautiful headwraps are made from fabrics sourced from Nigerian communities.

Kiitan shares her make-up tips, hairstyles, and fashion advice on Instagram. Kiitan also uses Instagram to encourage women to pursue their dreams and to advocate for human rights in Nigeria.

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