We welcome you to interview series in which we talk to our favorite beauty and fashion insiders about their beauty products down to the last drop. We asked Charlotte Cho, founder of the ecommerce platform Soko Glam, for her K-beauty skin care favorites.
It’s been almost 10 years since Charlotte Cho launched the e-commerce platform Soko Glam, helping bring K-beauty to the states. Even though it has been almost a decade since the launch of Soko Glam, the website’s ethos remains the same: a skin first approach. K-beauty and Soko Glam helped people see their skin-care routines in the context of their self-care routines. They also brought new formulations and ingredients to the forefront of beauty conversations with the goal to get to the root cause of the problem rather than covering it up.
Cho sees skin care as a journey, not just a means to an end: “Don’t expect changes to appear overnight,” she says. To see lasting, real results, it takes consistency and continuous research. Cho shares her love for K-beauty products along the way.
Birch Milk Refining Toner
This is by far my favorite Then I Met You product! This toner is a blend of AHAs, Birch Juice, and PHA. It clears my pores and prevents my skin from breaking out.
Real Ferment Micro Essence
As a product category, essences were created in Korea, so you know K-beauty does them well. This version uses fermented ingredients to moisturize the skin.
Tea Tree Essential Blemish Control Sheet Mask
Tea Tree Essential Blemish Control sheet Mask is one of the few sheet masks that actually really treats breakouts.
Freshly Juiced Vitamin C Drop
It reduces the appearance of fine lines and hyperpigmentation.
Rose Resurfacing Facial Mask
This mask is perfect for your nightly skin-care routines.
Day-light Protection Airy Sunscreen
This sunscreen is my favorite because it sinks quickly into the skin, it doesn’t cling to the skin, and it doesn’t leave a white cast.
Soft Shield Pimple Patch
They also prevent your fingers and zits from being picked at by them. They are almost invisible so you can wear them anywhere.