woman in floral-themed cardigan leaning on fence in bokeh photography

10 New Trends in Beauty For Women 50+

woman in floral-themed cardigan leaning on fence in bokeh photography

With bizarre TikTok beauty trends, we’ve seen it all. Tie-dyed eye makeup? Do you like wolf haircuts? Faux freckles? Faux freckles get a lot of attention on social media, but they don’t make sense for mature skin, hair, and lives. Who can resist looking? We love browsing beauty trends online. Here are 10 that we think will be flattering for you at 50+. You can choose from one or more. Choose one!

1. Skin colors

Gone are the confusing BB and CC creams. You don’t have to guess which one you need. Tinted drugstore makeup is now available in a new category that reduces the amount of coverage while enhancing the glow and texture. You think sheer, no-makeup makeup only works for younger women? You might be tempted to abandon the full-coverage, hide everything idea and embrace the blurring and nourishing strategies behind formulas such as CoverGirl Clean Fresh Skin Milk Foundation ($13; target.com), Neutrogena Radiant Tinted Moisturizer Sunscreen 30 ($13; target.com), and Wet n Wild Bare Focus Tinted Hydroator ($5, Target.com), but you should not. These tints are the makeup equivalent to athleisure clothing and smoothies. These tints are easy to apply, quick to put on and nourishing thanks to the hydrating ingredients. They also make you look and feel healthier.

2. Scalp care

Do you remember the days of flakes on our black sweaters that sent us running to the dandruff shampoo for relief? It was an occasional occurrence. It is no longer an occasional thing. Drugstores are being overtaken by scalp-pampering products, such as shampoos, conditioners, scrubs, shampoos, and shampoos. Is this hype? Yes, and no. A hair professional will tell you to use a circulation-boosting scalp massage when shampooing. Avoid tight ponytails and styles that stress the roots. Also, skip high-heat settings on your blow-dryer.

You should also avoid drying your hair too much as dry shampoo can cause an itchy scalp and flakes. We are guilty! Although the trend in scalp-care was inevitable, it was a great idea. Even adding one product such as Herbal Essences bio-renew Eucalyptus+ Potent Aloe Balm Balance Shampoo ($6, target.com), L’Oreal Paris EverPure Scalp Care + Detox Conditioner $8, ulta.com), and Yes to Tea Tree Gentle. A soothing pre-shampoo scalp scrub ($8, target.com) can be used once per week to remove excess oil and buildup and hydrate the skin.

3. Daily sun care has been improved

Wearing an SPF 30+ every single day, whether you like it or not is part of your now and forever plan. There are new daily hybrids that make it easier to do this even during winter months. Women over 50 have complained about the incompatibility of daily moisturizers with sunscreen. They also complain about the inability to use makeup and the lack of sufficient SPF.

We are always curious if combo products offer the same skin-enhancing benefits as a cream that is not sunscreen-less. Stop wondering. These are all you need: Olay Regenerist micro-sculpting cream moisturizer SPF 30, $25 target.com, with niacinamide & peptides No7 Lift and. Target.com: Luminate Triple Action Day Sunscreen SPF 30, $7. RoC Multi Correxion Hydrate+Plump Daily Moisturizer With Hyaluronic Acid, SPF 30, $25, Target.com

4. Skin care products that are “tell-it like it is”

Both luxury and drugstore brands are emphasizing the proven ingredients on their front labels in bold letters. You don’t need to put on your reading glasses anymore to look at the back of the jar for tricky names or ingredient lists. This is a smart decision, especially as women over 50 don’t respond to the term “antiaging.” We support the trend of being able to quickly spot the most desired ingredients such as retinol and hyaluronic acids, vitamin C, and peptides in products, like Olay Regenerist Vitamin C+ Peptide 24 Skin Moisturizer ($39; ulta.com), CeraVe Hyaluronic Acid Face Cream ($19; walgreens.com), and Josie Maran Argan PRO-Retinol eye concentrate ($42; ulta.com). We hope that every company joins the ranks.

5. Pure/ clean perfumes

The term “clean” used to refer to a fragrance that wasn’t subtle or citrus. There is a new meaning for women who want to know more about the products they use on their skin. A fast-growing trend in “clean fragrance” is vegan and cruelty-free fragrances. We don’t judge, but it is important to know that many fragrances contain animal-derived ingredients such as honey, ambergris, civet, and musk. Try The 7 Virtues Vanilla woods Eau de Parfum, which is a spicy, smoky, pear, caramel, rose and vanilla blend. Jasmine Rose by Good Chemistry Women’s Eau de Parfume ($25 at target.com), modern floral. Queens &. Monsters by Henry Rose ($120; henryrose.com), violet leaf, neroli and jasmine. Founder Michelle Pfeiffer added sandalwood. You will feel as good as the smell.

6. Responsible and refillable products

Beauty is more than just using clean ingredients or formulas. It’s about living a more sustainable lifestyle. Too much plastic is thrown away. Plastic does go to the landfill or end up in the ocean. Some brands are trying to reduce consumer waste by reducing their packaging. Others are making recyclable and biodegradable packaging. This trend is gaining momentum and there will be more. Garnier SkinActive Micellar Cleaning Eco Pads ($9 on Ulta.com) — These are washable and reusable makeup removal pads. Secret Refillable Invisible Solid Antiperspirant &. Target.com offers Deodorant Lavender Scent for $10, which can be used to refill an existing or a different scent. Dove 0% Aluminum Cucumber &. Green Tea Refillable Deodorant Stainless steel Case + 1 Refill (target.com, $18). Also available in fragrance-free refills.

7. Overnight creams rich in retinol and without retinol

Beauty marketers will want to maximize the midnight-to-dawn hours. They also know that not everyone finds retinol the solution to their mature skin problems, especially those with sensitive skin. There are many other rich, but not greasy, night creams available — like IT Cosmetics Confidence In Your Beauty Night Cream ($54 on sephora.com), with hyaluronic and ceramides, Neutrogena HydroBoost Night Pressed Serum ($20 on target.com), with hyaluronic acids, and Burt’s Bees Truly Glow Night Cream ($18 on ulta.com). These products hydrate dry skin to give it a smoother texture and better texture that is less irritation. All of these products will leave your pillows clean and free from grease.

8. Showers and elevated baths

It’s not surprising that we want to make our bathing and cleaning a spa experience after all the anxiety and stress of 2020 and 2021. For mature skin, a new category of body lotions, bath soaks and washes that have an aromatherapy twist, is available. You’re not dreaming it. Calming lavender is found in Dove Nourishing Secrets Relaxing Role Bath Salts in Lavender and. The trend within the trend is Chamomile ($6, target.com), Vitabath Lavender Chamomile Body Wash ($9 at Walgreens.com) or Aveeno Positively Nurturing Calming Lavender Bath Wash ($7 at Target.com). This is a great way to feel refreshed and more affordable than vacations, no matter what. You can just say “Aaah!”

9. Fake lashes, press-on nails

You may have noticed that everyone you meet has long, vibrant nails and lashes as colorful as Bambi. You can forget about time-consuming DIY manicures and expensive eyelash extensions. There are faster-than-molasses eyelash serums that will grow your lashes. You can now get a pair statement nails and lash extensions that are Zoom-worthy in minutes. Give one or both a try before you say no. Add-ons such as the Kiss imPress Press-On Manicure Couture collection in Quartz ($11 at Target.com) are a great option for holiday season. This kit includes 30 faux nails and 12 accent nails. Lilly Lashes Luxury Synthetic Fake Lashes in Posh (18, Target.com) — which are vegan and can be re-used enough times to make anyone believe — might be just what you need to get into a festive mood. You can make it easier than ever by using a new glue pen such as Kiss Lash Couture Strip Lash Adhesive false eyelash glue in clear latex-free ($6). There are no messy tubes and the liner locks lashes in just seconds.

10. Mullets and Wolf cuts

It was inevitable. It’s time to bring back the throwback hair trend. But is this the right hairstyle for you? Maybe, but with a big “if”. Mullets and Wolf cuts are layers with a 1970s rockstar style. Both have overlaps because they share a bi-level look that has volume, layers, bangs and bangs, as well as a longer bottom layer. The wolf is a longer version that extends to the shoulders. They are a twist on the layered shag. These cuts are best when Billie Eilish and Miley Cyrus show them off. Rod Stewart? Not so much. These layered looks are great for women who love shaggy lobs and bobs, but still want to look trendy. Avoid extreme differences in top layers or shags with very short layers around your face.

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