The Whitaker Group’s COLOR CODE program aims to highlight minority-owned brands and help them create unique products. Social Status and Everyone Pays, a New York-based creative consultancy, have teamed up to create an apparel collection that celebrates student athletes’ rights to own their names, images, and identities.

In a college-inspired font, the chest of each piece is inscribed with “Everyone Pays”. There are many color options, including vivid shades ranging from purple to red and baby blue.

The release was accompanied by a short clip from the parties, which you can see in the post shared by Everyone Pays (@everyonepays).

The full collection is available now via Social Status website with tees costing $45 USD and hoodies retailing for $110 USD.