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Prada and Adidas are Teaming Up

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Prada and Adidas have teamed up to create a third collection. This is also the first time that the two brands have collaborated in the past on some subtle re-editions for Adidas’s Superstar and Luna Rossa 21 sneakers. However, this collaboration marks their first venture into apparel and accessories co-branded by the luxury house. Prada will make major sustainability improvements by collaborating with Adidas, which will replace nylon with its Re-Nylon fabric.

Prada’s anorak and Adidas’ three-stripe track pants are already signature fabrics. These signature items, along with other staples such as a bucket hat or a fanny pack make up the majority of this collection. The Forum, a Prada-branded sneaker, is the mainstay, although it was teased by A$AP Rocky in September. The retro-chic silhouette comes in high- or low-top versions and features a tiny, triangle-logo Prada pouch. Given contemporary sneakerhead tastes the Forums are more sleek than the Prada x Adidas sneakers, which is a good thing.

If you are able to purchase a pair of those, you will be able do so with a clean conscience. Prada’s 2019 introduction of Re-Nylon is a signature textile made from recycled plastic waste from the oceans and textile fibers. According to a press release “it can easily be purified, recycled indefinitely, without losing quality.”

Global fashion production generates huge amounts of fabric waste. Plus, both conventional nylon and synthetic “vegan,” leathers or furs promoted by luxury brands are made from non-renewable resources like petroleum and coal. The best way to address the problem of textile waste is by inventing new recycled and recyclable fabrics.

A second interesting fact from the press release is that it aligns with fashion’s obsession with the next digital frontier. The brands’ digital advertising push will include an opportunity to fans “to participate… in the metaverse with adidas, Prada, and open-source co-creation.”

You may also find it online through both Prada’s and Adidas’ websites.

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