After a Fall/Winter 2021 collection that celebrated the iconic British pub in all its glory, Palace and Stella Artois have reunited. The London-based skate label Palace Artois has created items that celebrate Soho in New York, and Soho, London, for the second Palace Artois Collection.
“We wanted to continue the story with our second collection and share our love for beers and the great British institution that’s the pub. We can all cheers and enjoy life together this time.” The stadium jacket is the highlight of the collection, which includes T-shirts, hoodies, and caps. The jacket features Stella and Palace Artois-branded patches on the chest and arms. It also pays homage to New York and London.
The two created special-edition Stella Cans. These cans will be available in selected 7 Eleven locations in the USA, as well as in selected locations in London, Liverpool, London and Manchester. The second Palace Artois collection will begin releasing via Palace’s web store on August 27, arriving at its London, New York and L.A. locations on the same day, as well as Dover Street Market’s London and L.A outposts.
Additionally, Palace is opening a pub in both London and New York. {n London, the Palace Artois pub will take over the Blue Posts, running from August 24 until August 27, while in New York two brands will transform the Vig Bag, opening on August 25 and running until August 26.