PlayLab Inc, a LA-based studio, has created a magnified playground at the Musee de Louvre with a yellow toy track for Louis Vuitton’s Spring Summer 2023 menswear collection during Paris Fashion Week.
The show was held in the Carre du Louvre (one of the main courtyards of the ex-Parisian palace) on 23 June. It featured a Vuitton collection entirely designed by Vuitton’s studio team after Virgil Abloh died and his last collection for this house in 2022.
PlayLab Inc designed a large, bright yellow toy track with winding paths that ran 360 degrees in front the museum’s walls.
Louis Vuitton said, “A giant children’s toy track becomes a yellow brick road for imagination: an evolutionary path to the mind where childlike fantasies become real.”
“It’s a transition between naive and refined, reflected in a line that elevates symbols of childhood through a savoir-faire of Maison.”
Louis Vuitton’s LV logo was adorned on giant red balloons that were placed in the courtyard. This exaggerated its childlike theme.
The steps were covered in hues of green, from the cobblestone floors to “yellow brick road runway”, where guests were seated in one row along the walls.
Before models entered, a marching band procession of The Marching 100 opened the show’s proceedings. It was closely followed by a band dancing Louis Vuitton flag wavers.
The ready-to-wear collection was influenced by childhood play, with leather paper planes and bags that resembled toy cars.
The signature codes that Abloh created during his time at Louis Vuitton are still visible throughout the show.
Suits with leather paper planes and bags shaped like toys cars were part of the ready-to wear collection.
Textiles printed with tile motifs, leather garments with reliefs from ornate French moldings and fabric with leather trimmed with them are a link to Abloh’s architectural ties as well as the 18th-century interiors that inspired the show’s setting.
The brand stated that the delicate floral paintings in the ceilings of the same residence echo the cornices which define Parisian architecture’s palatial interiors.
“A manifestation our childhood dreams – fairytales, majesty and whimsy” – these moulures ornament molded leather tailoring and bags and feature in delicately laced garments.
Alessi, Cassina, and Abloh launched luxury brand Off-White products at this year’s Milan Design Week.
Nicholas Ghesquiere, Louis Vuitton’s womenswear creative director, used Louis Kahn’s Salk Institute to create its space-age collection for the 2023 Louis Vuitton women’s cruise collection.