The right color can be dominant in all aspects of our world if it is placed correctly. It can shine on the red carpet and runways, appearing in monochromatic outfits, with a pop of color or as the main star of fashion. It can also be a marketing juggernaut, being the preferred choice for packaging, flyers and signs, as well as newsletters. This is what happened with millennial pink. It ruled the market for nearly a decade and was the genesis of the trend that has been popular for much this summer.

But as we move toward the fall/winter season, lilac stands out as fashion’s new *it* color. In many ready-to wear collections, the soft purple shade was on display. A structured, double-breasted, long-sleeved coat in a light, marshmallow-like Lilac was on the runway at with matching gloves.

Salvatore Ferragamo also used the color to show versatility in textures. A collection featured a top with light draping and an, a T, as well as a structured top with a gauzy bottom. It is important to know if a color can be worn head-to-toe while still looking chic. This is the true test of its longevity in fashion. Givenchy answered this question boldly with a figure-flattering, long-sleeve, lilac maxi complete with muted purple tights and lilac rubber booties.

{From runway to real life, it’s clear that the lighter shade of violet is here to stay. Lilac is versatile, and can be worn as an accessory or as a complete monochromatic look. It can look muted in its lightest hue, much like an offwhite, and can be used as a neutral color when styling. However, a deeper, more lavender-like shade can be bold when paired with bright colors such as pink, gold, or fuchsia. Its versatility and unique je ne sais quoi make it easy to incorporate into your wardrobe, no matter if you want to make a bold statement or keep it subtle.