Gen Z has many accolades already under its belt, including embracing body positivity and informal email sign-offs, as well as taking a stand on mental health. But if it is going to do one thing, then it will make everything an aesthetic. From the summer of Side-Character energy to the Coastal Grandmother, and now the TikTok clean-look beauty trend–style mavens who are in their late teens or early twenties, they know a niche.
Although I support letting go main-character energy, and Diane Keaton has a way to make any cardigan a highly sought-after purchase for anyone, it is that last cultural moment, or the “clean look”, that makes me pause. This trend is a key one that can evolve from a simple hashtag into a whole personality trait. It’s also one of the most recent aesthetics to be successful outside of TikTok, and help to start a new wave of beauty and makeup.
What is TikTok’s clean look beauty trend?
It’s a natural look that emphasizes glowing skin and sleek-back hair. It’s not only for Gen Z. This is my latest beauty obsession to achieve effortless confidence.
Although it might seem strange to say “you look so clean”, I find the TikTok clean-look beauty trend very appealing as someone who puts a lot of effort into my skincare routine. My blemish-prone skin will no longer be exposed to foundation and contour.
This skin-first approach instead champions your unique, natural beauty and encourages you to use what you have to highlight your best features.
Is it easy to recreate the clean look?
This aesthetic appeals to me because it is easy to achieve. I am not a natural at makeup. I prefer to use my strengths and work within my time limitations. TikTok #CleanLook motivates me to improve my appearance without having to change it. This is a more playful approach to beauty than my minimalist one. There’s a Clean girl in everyone, no matter if you want to look polished at the farmer’s market or if you are tired of your routine and need a low-maintenance one.
You can create this look using the products you already have, but the rise in glowy, skin-first products means there are plenty of products available to help you achieve a flawless complexion. These are the details about the TikTok clean-look beauty trend and the products that can help you achieve it.
Breaking down the TikTok Clean Beauty Trend
The #CleanLook and #CleanGirl makeup looks are the latest versions. The Clean Look is a celebration of your natural beauty, rather than the contoured (regardless of complicated) looks of old.
The trend, like most things on TikTok is a combination of several trends: the “That Girl”, archetype and her slicked back bun. TikTok is all about crowdsourced skincare regimens that actually work. Our collective desire for glowing summer skin.
The first viral makeup tutorials were created by TikTok users XOlizah and Eva Rankin. Users adopted this look to demonstrate how universal it is. The look was popularized by @radhika.p18 and @laurynwill_ who created it for a variety of skin tones. It became a popular trend that quickly became a fully-fledged aesthetic. Here I am, obsessed.
What does it really mean to be “clean”?
Anyone can look clean. It is easy to copy and can be used by everyone. This is a way to show off your natural beauty, rather than trying to be like everyone else.
The clean look places a lot of emphasis on skincare. This trend is more prominent than other no-makeup makeup regimens. It emphasizes skin that looks natural and not layered with foundation.
Is clean beauty the same thing as clean fashion?
It’s no surprise that the TikTok clean-look beauty trend was created by a generation who grew up with Glossier. You’ll find makeup that doubles up as skincare and products you can apply with your fingers. The emphasis is on glowing and looking radiant.
Don’t let this fool you. Clean beauty doesn’t necessarily mean a clean appearance. Many of the hero products use natural and clean ingredients to promote healthy skin.
You don’t have to spend a lot of money to achieve the clean look. Some creators show off their Chanel Glow Highlighting Fluid and Dior Lip Oil, while others like @_keees_ get the look using Ponds Face Cream or drugstore makeup.
Clean girl makeup is easy to apply and it’s simple. You can use it for multiple purposes. It has light coverage. It’s light coverage.
How to Create the TikTok Clean Beauty Trend
Start with the Skin
Fulvic Acid Brightening Cleanser
TikTok’s clean look beauty trend requires a clean skin. This beloved cleanser gently exfoliates the skin with fulvic acid, while plum extract nourishes the skin and licorice root helps to fade dark spots.
Dew Drops Mushroom Hydruronic Acid + Vitamin A Serum
Get started with a glow. Clean Look products are specifically selected to brighten your skin. Clean kook essentials include skin-plumping moisturizers and serums rich in antioxidants. The good news is that this serum has both. It makes your skin brighter and plump with hyaluronic and vitamin C. It’s the perfect canvas for a clean, fresh look.
Supergoop Glowscreen SPF 40
Sunscreen is an essential step in any skincare routine. SPF is a key component of the clean look. It’s all about skin health and improving overall skin health. And even sunscreens can help you achieve your glow! This upgraded SPF will give you a flawless base for your makeup.
Pai Skincare, Impossible Glowing Hyaluronic Acid Drops
This bronzing hyaluronic cream will give you the perfect glow. It is suitable for sensitive skin and instantly makes any skin tone brighter. The serum also visibly plumps for a subtle golden tint. This serum is the perfect addition to any clean-look arsenal. It feels like summer!
Glossier Futuredew is another classic primer that will give your skin a natural glow all day. TikTokers agree that this plant-based primer is luminescent and can be used alone or under full makeup for a pearlescent glow that doesn’t turn from greasy to glazed.
Light Make-Up To Enhance Your Natural Features
Ilia Super Serum Skin Tint SPF 40
For those who don’t want full coverage foundations, this skin tint is a must-have. This is the foundation that gave rise to the classic clean look. Niacinamide relieves redness and irritation, while SPF protects against UV damage. The buildable tint gives the ideal amount of coverage. It comes in 30 different shades!
Tower 28 SunnyDays Tinted SPF Sunscreen Foundation
This sunscreen tinted is ideal for sensitive skin. It has been approved by the National Eczema Association. It evens out redness and does not cause irritation. It glides on your skin easily thanks to its non-greasy formula.
Well People Bio Correct Concealer
Many clean-look tutorials forget full-coverage foundation and instead use concealer that is strategically placed. This creamy concealer, which is cloud-like in texture, can be used to highlight your corners, nose, mouth, and eyes. It will give you a more youthful appearance over time. It blends seamlessly into your skin, giving you a brighter, more awake appearance.
Highlights of Rare Beauty Positive Liquid Luminizer
Rare Beauty by Selena Gomez is a relatively new brand. However, it has proved itself to be a worthy addition to TikTok. The liquid highlight quickly gained a cult following among those who want a clean, natural look. Grab it now to get a glowing glow!
Saie Dew Balm Bouncy Marshmallow Highlighter
Another favorite is this moisturizing highlighter. Creamy, liquid products such as this marshmallow-textured highlighter are great for creating a wet, almost washed-out look. This dewy balm can be applied with your fingers to create a natural glow.
Kosas Airbrow Tinted Volumizing Eyebrow Gel
Thin eyebrows may be back, Kylie Jenner has been dropping rumors… but it is safe to say that natural looks are more in-style than overly-lined or penciled-in. You can enhance your natural shape by using a volumizing, fluffy brow gel. The treatment gel volumizes and conditions the brows while it lifts and fluffs them. Each use promotes healthier, fuller brows.
ILIA Multi Stick
The Clean Look tutorials taught us one thing: the more products can do, the greater. You can streamline your routine by using multiple products. This multi-stick can be used on your lips and cheeks to give you a buildable color. For a radiant glow, rub it on your nose.
Senegence Glowify Illuminating Moisturizer Mist
This illuminating spray can be used to enhance your skin’s natural glow and give you a boost in hydration. Spray generously and frequently.
Be Mindful Of Your Hair Health, Too
The OUAI Finishing Creme
The TikTok Clean Look beauty style is known for its signature hairstyle, the slicked back bun. TikTokers with all hair types, from fine to curly, love this hair cream for its moisturizing, heat-protecting, and edge-sealing properties.
Olaplex No.6 Leave In Bond Smoother
Another tip for a clean look: To condition and strengthen your hair on the move, use a leave in hair mask. Olaplex is the best choice. This lightweight treatment gives hair a defined look that is weightless and promotes hair health.
Luxy Length Repairing Hair Mask
This length-repairing mask is great for dry hair. It can be used on both your hair and on extensions. Natural oils provide deep moisture for full-bodied hair.
Spray for Juice Replenishing Leave In Conditioning
The TikTok beauty secret that you may have forgotten Rice water’s power. This revitalizing spray will stimulate hair growth without the need to strain your rice water. Spray this leave-in conditioner spray in a halo on your hair to provide ultra-light moisture.
Tancho Tique Vegetable Pomade High Grade
This product launched over a thousand TikToks. This all-natural hair pomade was endorsed by Hailey Bieber, a prototypical clean girl. This hair stick is a niche product that gives you the clean look of a girl. It can be applied in one stroke to your hair and leaves it with perfectly shaped edges.