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Why does Balenciaga sell destroyed sneakers for more than RM 8000?

Balenciaga’s latest viral product is selling fast so you need to act quickly. Balenciaga, fresh from being named the most fashionable fashion brand in Q1 2022 is back in the news for its latest shoe campaign, which features a limited-edition “destroyed” edition of its Paris Sneakers.

These sneakers are well-respected for their worn-out look, complete with large holes and rips.

What we know about Balenciaga’s Paris Sneakers that were destroyed

The images of the tattered and torn sneakers have been viral via social media. They are also available in black and white options. The eye-watering US$1,850 (RM 8110) price has raised eyebrows, and they have been met with outrage and amusement online. These “extra-damaged” high-tops will only be available in 100 pieces each colourway, according to the brand.

The Paris Sneaker campaign is now the talk of town. Balenciaga explained that the viral photos of the destroyed sneakers were actually still life portraits conceptualized and styled by Leopold Duchemin and not representative of the actual sneakers.

Although the shoes have a worn look with ragged edges and canvas striations, they are not as dingy as those in the campaign.

Balenciaga currently has the shoes in a pre-order. They are currently sold out in all sizes, despite their less than perfect condition.

Reaction to Balenciaga’s destroyed sneakers

Initial controversy and derision erupted over the campaign and images of the sneakers being destroyed. Netizens took to social media to question their look and price.

One user on Twitter shared a picture of the sneakers with the caption, “This is criticism of fashion world, does that make sense?”

Another Twitter user laughed, “Who knew that my son was a trend-setter? This is his favorite pair of shoes.”

Learn more about Balenciaga’s Paris Sneaker Collection

Balenciaga’s Paris Sneaker Collection does not include the destroyed sneakers. You can also find the same high-top designs in black, white, and red. There are also sneaker mules for women and men. They range in price from US$495-US$625 (RM 2170-RM 2,740).

The collection was launched in South Korea and China, on 25 March and 9 April, respectively. It then went online for worldwide distribution on the official website.

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