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Arizona Muse shares her secrets how to shop sustainable

person walking inside building near glass

The model and activist shares her story about how she changed her focus from fashion and farming to celebrate Earth Day.

My relationship with clothes is complex as both a model, and a climate activist. When I first started in the industry, I was modeling the most sought-after fashions in the world and helping to sell them to you. However, I realized that I did not know enough about the garments and their materials. I set out to learn more.

As I discovered more about fast fashion and its supply chains, my curiosity turned into obsession. Everything we wear is made from soil grown by farmers. Biodynamic farming was something I fell in love with when I began volunteering. Dirt is a charity that promotes soil regeneration.

The soil is home to trillions of microorganisms. Healthy soil is magical stuff. It’s moist, light, fluffy, and teeming full of life. The chemicals used in conventional agriculture have made soil toxic. This is especially true of the fashion industry, which uses monocropping, synthetic fertilisers, and dyes. Everybody wears clothes, and we all take soil. Do we ever consider what we could give back to the soil?

My life mission is to spread awareness about climate crisis and biodynamic farming. This practice doesn’t use chemical pesticides and focuses on how farms can revive the soil’s life through methods like composting, no tilling and varied crop rotations.

To make a real difference, not everyone needs to devote their entire life to climate activism. First, be more aware of your consumption habits and the impact they have on the environment. What’s the purpose of this? Whom are we giving our money? Is it really necessary to wear that polyester dress? How long is the item expected to last?

The most sustainable garment is one you already own. However, the garment that has been worn by someone else is second. It’s always a good idea to buy vintage. With sites like Vestiare Collective and The RealReal, ThredUp, ThredUp, and ThredUp, it’s even easier. A rummage through a vintage shop is a great way to get inspired. I visit Nordic Poetry, SK Vintage, and One Scoop Store whenever I am back in London.

Spend some time looking at Google labels when buying new. Ask yourself, “Who grew this outfit? What conditions did it grow in?” Natural fibres like linen, organic cotton silk, wool, and hemp are best as they can be recycled back to nature after the garment is finished. You can look out for the GOTS certification, which indicates that the fibres were grown organically, and the Demeter certification, which certifies that they are biodynamic.

Spend your money for good and support brands that use sustainable practices. B Corp Certification means that the company has been subject to rigorous evaluations in order to meet the highest ethical and environmental standards. You can find sustainable brands in the B Lab directory and rating site Good on You.

It doesn’t have to be complicated even if this sounds overwhelming. Spend a rainy Sunday with your wardrobe. You’ll discover forgotten treasures, I promise. Is there anything you could fix? Restyled? Customised? Take a fresh look at your clothes. Your wardrobe still has life.

Favorites for sustainable shopping

Olistic the Label

This French brand is the best in sustainable luxury and it does so with modern silhouettes and bohemian flair. Its collections are made from natural, ethical materials like peace silk (made with silkworms not being killed), wood fibres, and upcycled luxury deadstock.

Only for females

Nordic minimalism, effortlessly chic. This Copenhagen-based brand has a bold colour palette that I love. Clothes are made with eco-friendly fibres like organic cotton, recycled polyester wool, recycled wool, and lyocell.

Another Tomorrow

Their suits are my go-to suit: they are durable investment pieces made in Tencel, organic cotton and ethical wool. Every garment is equipped with a QR code that details its supply chain.


“Woma” is a name for the most beautiful straw hats. It was woven by Guajro, Venezuelans and is 100% made of Iraka palm straw.

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