Streetwear is not an easy style to identify, despite its obvious name. The name itself suggests everyday, walking-down-the-street clothing, which could essentially mean anything. We’ve come to realize that this style is casual and comfortable with hints of hip hop and grunge. It also emphasizes sneakers and shoes. Although the streetwear industry has traditionally been dominated by men, it has seen a rise in women entering the market over the past few years.
Kimora Lee Simmons, a pioneer in women’s streetwear, and Minya Oh (AKA Miss Info), who is a journalist, radio host, style director at Stadium Goods, are key female leaders in breaking into the boys club. The formerly masculine-centric style is being reinterpreted by women. They are bringing in a feminine touch to the casual, laid-back aesthetic that was so closely associated with it.
Here are eight streetwear brands for women, including the iconic Xgirl and New York’s favorite Misbhv.
X-girl is often referred to by many as pioneers of the scene. Since its inception in 1994, Xgirl was founded by Sonic Youth’s Kim Gordon with Daisy Von Furth. The brand was associated with names such as Chloe Sevigny, Sofia Coppola and others in its early years, cementing its position as an innovator in streetwear. The brand continues to offer bold, cool-girl clothing that is true to its roots.
Misbhv was an accidental success. It made its debut at New York Fashion Week in 2016. The brand was founded by Natalie Maczek, a former law student and Polish designer. Maczek was able to create one of the most sought-after brands in the world. Misbhv is a brand that has been embraced by celebrities like Rihanna, Kim Kardashian and others.
Los Angeles’ favorite, Sorella, is located in the Melrose District. This district, known for its streetwear hub, is also a Los Angeles icon. Heather Sanders founded this Black-owned business in 2012.
Teyana Taylor, Amandla Strenberg, and many others have worn this “by girls,for girls” brand. Designer Erin Magee founded MadeMe in 2007 to address the lack of diversity within the field. MadeMe draws inspiration from counterculture movements like ’90s RiotGrrl. It is all about shining light on the underrepresented and doing it in style.
Yoon Ahn and her husband, rapper Verbal, are streetwear’s most prominent power couple. Ambush was launched by the Dior Men jewelry designer in 2008. It was a huge success. Its reputation as a highly-respected brand was solidified by its collaboration with major brands like Reebok and Bape early in its journey. Ahn’s vast experience in the field and her avant-garde designs make it one of the best streetwear designers.
Melody Eshani’s name ake brand was founded in 2008, shortly after she quit law school to pursue her true passion: design. Eshani was raised in Iran and has experienced both culture shock and cultural acceptance. She has positively encouraged this experience into her brand which encourages self-expression as well as equality. Eshani was recently appointed Footlocker Women’s Creative Director, further cementing her position in streetwear.
Esther Ng, self-described “anti It girl”, has made waves in the industry already with her brand that is sport-inspired. Prix Workshop was launched by the rising New Zealand designer in 2018. The 24-year-old designer, who has a decade of experience in fashion and gaming, launched Prix Workshop in 2018.
We11done is one Seoul’s most renowned streetwear labels. The pieces are true to their name. After the success of their Seoul-based concept store, Rare Market, designer duo Dami Kwon & Jessica Jung founded the brand in 2016. It has been a place where designers and fashion people can find carefully curated pieces from both established and emerging brands.
I Am Gia
I Am Gia has been a popular streetwear brand since Alexa Demie wore the purple top and bottom set from Euphoria Season 1. I Am Gia was founded in Australia in 2018 by Alana Pallister. It has been a staple brand for the “It Girls” on social media, such as Devon Lee Carlson and Bella Hadid. Gia Carangi is the name of the brand. She was the main character in Angelina Jolie’s 1998 film Gia. The brand is focused on empowerment of women through clothes and sells a variety matching sets, sexy tops and incredible bottoms.