Officially, May marked the Asian American Heritage Month. This month celebrates and comemorates culture, history and influence of Pacific Islander Americans in America. It is now more important than ever to support brands that are created by the AAPI community. As a lifestyle journalist, there are so many that I keep on my wish list that I shop year round. Imagine my delight when some of my favorite people came together to create a beautiful project specifically for honoring AAPI heritage month.
Eight AAPI beauty brands are represented, including Tower 28 Hero Cosmetics and Cocokind as well as Glow Recipe. Mane, Mount Lai and Jinsoon have created a collective AAPI Bestseller Beauty Collection Box to celebrate their shared heritage.
Hero Cosmetics and Cocokind, Glow Recipe and Tower 28 are some of my favourite and most trusted skincare brands. They offer everything you need, from cleansers to skin patches to sunscreen. Many of my editors have raved about Fable & Mane’s haircare products, Mount Lai’s gua sha tools and Jinsoon’s nail polishes that are all highly regarded. Live Tinted’s color-correcting makeup is also highly rated. This makes the special box, which contains one full-size best-selling product of each brand, even more valuable.
Beauty box for AAPI heritage month
To buy: tower28beauty.com, herocosmetics.us, cocokind.com, glowrecipe.com.
The $183 value box contains Glow Recipe’s Watermelon Glow Niacinamide Drops Serum that TikTok users love. Cocokind’s Oil to Milk Cleanser is a great first step to any skincare regimen. Tower 28’s ShineOn Lip Jelly gives your lips a boost of hydration and color. Hero Cosmetics’ moisturizing Brave Body Power Wash will cleanse your skin without drying it. I have tried all four of these products and they were all great. The fact that they are all available in one box with extra goodies is a plus.
Fable & Mane’s HoliRoots hair oils is perfect for those with damaged or frizzy locks. Mount Lai’s The Mini De-Puffing Facial Roller will give you sculpted jawlines after you wake up. Live Tinted’s Huestick is vegan, hypoallergenic, and non-comedogenic. It can be used as an eyeshadow, lipstick or blush. Each box contains a different color Jinsoon’s classic nail varnish.
The country has seen an unprecedented rise in hate crimes against Asian Americans since the outbreak of the coronavirus pandemic. According to NBC News, hate crimes against Asians have increased by 339 percent in the United States between 2020 and 2021. According to ABC News, the pandemic has caused an increase in violence and food insecurity among seniors of Asian descent. The eight beauty brands behind AAPI Bestseller Beauty Box will donate $10 for each box sold to Heart of Dinner in New York City, which delivers care packages to senior citizens of Asian American descent.
The eight brands released a joint statement saying that they had witnessed firsthand the power of people coming together to support the unheard and unseen in the face two difficult years for the AAPI community. We have been inspired by the strength and power shared by the AAPI community. We have learned that our collective influence can make a difference through this support system. We want to empower everyone who has felt excluded to do the same. We are proud of this and want to celebrate it.
To commemorate AAPI Heritage Month, you need to make one purchase. This month’s AAPI Bestseller Beauty collection by Tower 28 Hero Cosmetics Cocokind, Glow Recipe and Fable & Mane, Mount Lai and Jinsoon should all be on your shopping list. It is available from all participating brands. Hurry to get yours before this limited-edition box goes out.