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10 Winter Trends That Are Viral On Instagram

You’ll notice more than one common theme if you scroll through Instagram often enough. Is this the printed Prada bag that everyone is taking photos in with their mom? It’s almost viral. What about the bright knit scarves? They seem to be back every winter. Our  job involves scrolling through Instagram more than most people, but the hundreds of images in saved folders prove that we are noticing trends this season. These are the winter Instagram fashion trends that we keep seeing on our feed.

The following list is endorsed by a multitude of fashion professionals, including editors, buyers and buyers. You don’t have to believe us. The proof is everywhere on the Instagram. Continue reading to discover all the fashion picks, and then shop them for yourself. We have curated the best options at a variety of price points.

1. Comfortable Sets

There are many winter trends for this holiday season. But there is always room for comfort. This trend allows you to wear a lot of these sets even while out.

Shop the trend:

  • H&M Ribknit Pants ($30)
  • & Other Stories Drawstring Cotton Trousers ($69)
  • Open Edit Turtleneck Sweater (59$)
  • Who What Wear Collection Frances Collared shirt ($125)

2. Oversize Knit Scarves

This trend is a hot one every winter. This is a portable blanket that you can use to wrap yourself up.

Shop the trend:

  • Urban Outfitters Sasha Nubby scarf ($29)
  • ACNE Studios Check Wool Scarf ($240)
  • Zara Colorful Fringed Scarf ($40)
  • Free People Kaleidoscope Color Block Scarf ($58)

3. Uggs

Uggs are a timeless classic, and we are not going to lie, we’ve seen them worn more stylishly than the usual loungewear.

Shop the trend:

  • Ugg Classic Mini II Boots ($150)
  • Ugg Tasman Slipper ($100)
  • Ugg Classic Ultra Mini Boots ($140)
  • Ugg x Telfar Logo Mini Boot ($250)

4. Shearling Bags

Accessories will get more expensive the warmer you are in winter. The collaboration between Telfar and Ugg in 2020 was only the beginning. A plethora brands have added shearling styles this year to their collections.

Shop the trend:

  • Marc Jacobs Small the Teddy Tote Bag ($250)
  • Mango Checked Furbag ($80)
  • Ugg x Telfar Large Genuine Shearling Shopper ($420)
  • Amelia Faux Shearling Bucket Bag ($90)

5. Quilted Jackets

This outerwear style is known as “cloud coats”. These outerwear styles are thinner than a puffer so they can be layering well and can also be worn up.

Shop the trend:

  • Mango Satin Quilted Jacket ($100)
  • H&M Oversized Jacket (40$)
  • The Frankie Shop Quilted Ripstop Padded Jacket ($285)
  • Topshop Quilted Jacket (93$)

6. Cutout Knits

Cutout dresses were the fashion trend of summer so why not incorporate the style into winter knits.

Shop the trend:

  • Endless Rose Double-Cut Out Knit Top ($70)
  • Eloquii Cutout Shoulder Cropped Suit ($70)
  • Open Edit Sparkle Cutout Sweater (59$)
  • Urban Outfitters Cassandra cutout sweater ($59)

7. Puffer Vests

Although we are a puffer-jacket guys, it is a good idea to always have a vest with you in case of bad weather. They are also much easier to style.

Shop the trend:

  • Zara Faux Leather Puffer Vest ($70)
  • H&M Padded Vest ($50)
  • Levi’s Faux Leather Puffer Vest ($80)
  • Vero Moda Uppsula Hooded Quilted Vest ($75)

8. Leather Separates

Everyone is now experiencing leather weather

Shop the trend:

  • Afrm Faux Leather Blazer ($128)
  • Who What Wear Collection Eli Relaxed Vegan Leather Trousers ($155)
  • Mango Leather Effect High Waist Pant ($80)
  • Zara Faux Leather Blazer ($90)

9. Balaclavas

Although it may not be for everyone, we are slowly getting to like this style. This style looks great when paired with a matching sweater and an oversize jacket. It’s a great accessory for winter, and it’s easy to wear.

Shop the trend:

  • IKnitHandmade Balaclava Hat ($45)
  • Zara Jacquard Knit Hood ($26)
  • Nanushka Scarlet Faux Leather Hood ($245)
  • &Other Stories Wool Blend Knitted Hood ($55)

10. Crystals

The holiday season is upon us, so let’s bring the drama! It’s the time for sparkle, glitter, and crystals.

Shop the trend:

  • Cult Gaia Hera Mini Crystal Embellished Satin Shoulder Bag $490
  • Urban Outfitters Rhinestone Shoulder bag ($45)
  • Zara Sparkly Belt ($46)
  • Mango Crystal Pendant Earrings ($30)
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